Privacy Policy
Effective Date: March 10, 2026Echan Ventures, LLC, operating as Rectifi ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use the Rectifi mobile application (the "App").
1. Information We Collect
Account Information: If you choose to sign in using Apple Sign-In, we receive your Apple-provided user identifier and, if you choose to share it, your name and email address. We do not receive or store your Apple ID password.
Card Images: When you use the App to analyze a trading card, you provide images via your device's camera or photo library. These images are processed on your device to perform centering analysis. For Pro subscribers, card images are uploaded to secure cloud storage to enable scan history and cross-device access. For all users who have not opted out of data collection, images (including screenshots imported from your photo library) may also be uploaded to improve our detection models.
Scan History & Analysis Data: The App stores metadata about your analyses (such as centering ratios, grades, dates, and rectification method used). For free users, this data is stored locally on your device. For Pro subscribers, this data is also stored in our cloud infrastructure (Firebase Firestore) along with your card images.
Usage & Analytics Data: We collect anonymized usage analytics through Firebase Analytics to improve the App. This includes events such as feature usage (e.g., which analysis methods are used, paywall interactions), session data, device model, operating system version, and crash reports. This data is associated with anonymous identifiers and does not personally identify you.
Subscription Information: If you subscribe to Rectifi Pro, your subscription status is verified through Apple's StoreKit framework. We do not receive or store your payment information, credit card details, or Apple ID password. Apple processes all payments directly. We store only your subscription entitlement status.
2. How We Use Your Information
- Centering Analysis: Card images are processed on your device to calculate centering ratios. For Pro subscribers, card images and analysis data are stored in private cloud storage (Firebase Storage and Firestore) for access via scan history.
- App Improvement: Anonymized usage and analytics data helps us understand how the App is used and improve its features and performance.
- Feature Configuration: We use Firebase Remote Config to manage feature availability and app configuration. This does not collect personal data.
- Service Improvement and Machine Learning: For users who have not opted out, we collect anonymized and de-identified card images and analysis data to improve our services, including training machine learning models to enhance card detection and centering accuracy. This includes images captured by your camera as well as screenshots imported from your photo library. This data is stripped of all personally identifiable information. You can opt out of this data collection at any time through the App's Settings tab under "Privacy". Previously collected anonymized data may be retained for model training purposes, as it is no longer linked to your account.
3. Third-Party Services
The App uses the following third-party services provided by Google LLC:
- Firebase Authentication — For secure sign-in via Apple Sign-In.
- Firebase Firestore — For storing analysis metadata, user preferences, and scan history for Pro subscribers.
- Firebase Storage — For storing card images for Pro subscribers.
- Firebase Analytics — For anonymized usage analytics and crash reporting.
- Firebase Remote Config — For managing feature availability and app configuration.
These services are subject to Google's Privacy Policy.
The App also uses Apple StoreKit for in-app subscription management. Payment processing is handled entirely by Apple and is subject to Apple's Privacy Policy.
4. Data Storage and Security
For free users, data is stored locally on your device using Apple's standard data protection mechanisms. For Pro subscribers, data is additionally stored in Firebase's cloud infrastructure, which employs industry-standard encryption for data in transit and at rest. Account authentication data is managed securely through Firebase Authentication.
5. Data Retention and Deletion
Free Users: All analysis data is stored locally on your device and can be removed by deleting the App.
Pro Subscribers: Card images and analysis data stored in the cloud will persist after app deletion until you delete your account. You may delete your account through the App's settings, which will remove your authentication data, cloud-stored images, and analysis history from our servers.
ML Training Data: If you opted out of ML data collection, no new data will be collected. Previously collected anonymized and de-identified data may be retained, as it is no longer associated with your account.
6. Children's Privacy
The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict processing of your data
- Export your data in a portable format
- Opt out of anonymized data collection for ML training
To exercise these rights, contact us at the email address below.
8. California Privacy Rights
If you are a California resident, you have the right to request disclosure of the categories of personal information we collect and the purposes for which it is used. We do not sell personal information to third parties. To make a request, contact us at the email address below.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes through the App or by updating the effective date at the top of this page. Continued use of the App after changes constitutes acceptance of the updated policy.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us at: